Privacy Policy


1.    Project Wayfinder Website Privacy Policy

Last Updated: September 25, 2023

 At Project Wayfinder, we recognize that privacy is important. This policy (“Privacy Policy”) outlines the types of personal information we receive and collect when you use Project Wayfinder’s informational website at “Website.”).

This Privacy Policy does not apply to any education products or services we have, or to the operation of our education services and associated software, including in logged-in areas of our website and the Project Wayfinder application available at (collectively our “Education Services”) which are covered by a separate privacy policy.

This Privacy Policy explains:

We hope this will help you make an informed decision about sharing personal information with us.

Protecting your privacy is incredibly important to us. This Privacy Policy is here to help you understand how we treat any personal information that you share with us when you visit the Project Wayfinder‘s informational Website. Our separate policy applies to information collected through our Education Services, which you can find here.

2.   Your Consent to This Privacy Policy

By using our Website, you agree to the terms of this Privacy Policy as they may be amended from time to time. This Privacy Policy is incorporated into our Website Terms of Use, and of which this Privacy Policy is a part. This Privacy Policy applies to all users of the Services. By providing personal information to Project Wayfinder, you understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States and other countries and territories, in accordance with United States law.

Project Wayfinder reserves the right to modify or revise its Website Terms of Use and/or Privacy Policy, in its sole discretion, at any time. Your continued use of the Website indicates your agreement to be bound by any and all subsequent modifications or revisions. Project Wayfinder will attempt to notify Website users whenever it modifies or revises the Terms of Use and/or Privacy Policy, however, we reserve the right to make such modifications or revisions without prior notice to you. Project Wayfinder recommends that Website users review the most up-to-date version of the Website Terms of Use and Privacy Policy periodically at

When you utilize our Web Services, you may be able to visit or link to other sites not operated by us. We do not control such sites and we are not responsible for the information practices of these sites. This Privacy Policy does not address the information practices of those other websites, and we encourage you to read the posted privacy policies of such sites.

Basically, by using our Web Services, including the Project Wayfinder website, you consent to our Web Services Terms of Use and/or Privacy Policy.

3.    The Information We Collect

On our informational Website, we collect two types of information about you: 1) information that you voluntarily provide to us while using the site (described below under “Information You Provide to Us”) and (2) information collected automatically as a result of your use of the site (described below under “Information Collected Automatically”). We may also receive information about you from third-party sources as described below under “Information Received from Third Party Sources.”

Basically, Project Wayfinder asks for some information directly from you in order to contact you, and also collects some information automatically (such as crash reports when errors occur).

3.1.   The Information You Provide to Us

You may choose to voluntarily provide certain personal information to us — such as name, telephone number, or email address in order to access certain features of our Website or to request information from us.

We will collect personal information that you provide to us, including if you contact us with questions, sign up for a newsletter, or otherwise submit data to us. For example, theWebsite allows you request information about Project Wayfinder or contact customer service. To support these activities, Project Wayfinder asks for information to communicate with you, that may include contact information, such as your name and email address.  

Basically, we collect and use information from you so that we can send requested information.

3.2.   Information Collected Automatically

We may collect certain information from your computers and devices as use or engage with the Website.

To provide a personalized and high-quality experience for our users, we (or our service providers) may use various technologies that automatically record or collect certain information, including personal information, from your browser or your device about the services you use and how you use them. This information is necessary for the adequate performance of our Website, to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the Service. For example, this could include the frequency and duration of your visits to Project Wayfinder’s information website (similar to TV ratings that indicate how many people watched a particular show). If you use Project Wayfinder on different devices, we may link the information we collect from those different devices to help us provide a consistent service across your different devices. If we do combine any automatically-collected information with personal information, we will treat the combined information as personal information, and it will be protected as per this Privacy Policy.

3.2.1.     Device and Network Information:

When you visit our Website, we may collect information about networks (such as language, Internet protocol (IP) addresses, internet service provider, and connection speed) and other identifiers that are automatically assigned you’re your computer or device (such as browser type and operating system).

We also collect the date and time of your use of the Services, and information about the links clicked and pages viewed within the Services.

We collect and may share this information with third parties to help diagnose problems with our servers, for security purposes, to manage the Website, to enhance the Website based on usage pattern data and, for analytics and for advertising.

3.2.2.     Website Tracking Technologies

We also use technologies such as cookies, pixel tags, local storage, and similar technologies to automatically collect this information to provide you within formation, or to help us understand your interests. We do not use or disclose information collected through these technologies for third-party advertising purposes (including behaviorally targeting advertising to students or children) on our Education Services.

Basically, we collect information about you automatically that we use to improve our Website, provide relevant content, and offer you products or services you might be interested in.

3.3.  Information Received from Third-Party Sources

We may also obtain information, including personal information, from third-party sources to update or supplement the information you provided or we collected automatically. This may include aggregated anonymous information or certain personal information that may be provided to us. If we receive personal information from third parties we will handle it in accordance with this Privacy Policy. If we directly combine information we receive from other third parties with personal information that we collect on the Website, we will treat the combined information as personal information and handle it in accordance with this Privacy Policy.

Additionally, we may use any aggregated anonymous information received by third parties asset forth below under the heading “Aggregated Information and Non-Identifying Information”. Local law may require you authorize the third-party to share your information with us before we can acquire it. We do not control, supervise, or respond to how third parties providing your information process your personal information, and any information request regarding the disclosure of your personal information to us should be directed to such third parties.

Basically, we may collect some information from third-party sources, such as Google Analytics, to provide, optimize and improve our Service, communicate with you about our Service, and for security and safety reasons.

4.    Use of Personal Information

We use the personal information cover by this Website Privacy Policy to:

Please note that we may anonymize and/or de-identify information collected through the Website or via other means so that the data cannot reasonably be used to identify or contact an individual. We use de-identified information for other purposes, including research and product improvement.

Basically, we use your personal information collected from our Website to:

5.    Information Sharing 

Project Wayfinder only shares personal information with other companies or individuals outside of Project Wayfinder in the following limited circumstances:

A current list of such subcontractors or third-party affiliates is available here.

These third parties use the type of technologies described in the “Information Collected Automatically” section above. These services may collect, store and use information in order to help us understand things like how often you use the Website, the events that occur within the Website, usage, performance data, and from where the application was downloaded. The information collected by this technology will be disclosed to or collected directly by these service providers.

Basically, we may share information collected from our Website in limited ways with the following parties:

6.    Accessing and Updating PersonalInformation

When you use Project Wayfinder services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is in accurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Basically, you can access and update your personal information.

7.    Data Retention

We will retain your personal information for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

8.    Data Integrity and Security

Project Wayfinder processes personal information only for the purposes for which it was collected and in accordance with this Privacy Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete and current, but we depend on our users to update or correct their personal information whenever necessary.

We take appropriate security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through our website cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.

The security of your information is important to us, and we work hard to protect it from unauthorized access and use. In an effort to prevent unauthorized access, disclosure, or improper use of your information, and to maintain data accuracy, we have established physical, technical, and administrative safeguards designed to protect the personal information we collect.

We're constantly evolving our security procedures as technology changes, but our security procedures at a minimum include the following:

We restrict access to personal information to Project Wayfinder employees, agents, service providers, or independent contractors who reasonably need to know that information in order to process it for us in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, potentially including termination and criminal prosecution, if they fail to meet these obligations.

If we learn of a security breach, we will attempt to notify you electronically (subject to any applicable laws) so that you can take appropriate protective steps; for example, we may post a notice on our homepage elsewhere on the Website and may send email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

Should you discover any security bugs or vulnerabilities in our Services or have any questions regarding our data practices, please contact our team at

Basically, we are constantly working on ways to prevent unauthorized access and misuse of personal information through administrative, physical, and technical safeguards.

9.    Privacy Policy Changes

We may occasionally update this Privacy Policy as our business practices and legal requirements evolve or to further protect our users. You can see when the last update was by looking at the “Last Updated” date at the top of this page. We recommend that you periodically review this Privacy Policy for any updates and/or changes. If we make any changes to this Privacy Policy or relevant Terms of Service, you can request a copy of the prior versions by contacting us at

If we make any significant changes, we’ll post a prominent notice on the Service, so you can review and make sure you know about them. Your continued use of our Website after we publish or send a notice about our changes to these terms means that you are consenting to the updated terms following their “effective date.” If you object to any changes, you must stop using our Website.

Basically, we will notify you if we make significant changes to this Privacy Policy.

10.    Communications From Project Wayfinder

If you have provided an email or phone number to us, or otherwise opted-in to receive communications from us, we may send you messages and updates regarding your account, including privacy and security notices, updates regarding the Website, and information regarding products, features or services from Project Wayfinder (or third-parties we believe you may be interested in). We may also use your email address to contact you for customer service purposes, or for any legal matters that arise in the course of business. 

You can always unsubscribe from receiving any of our marketing emails or other marketing communications whenever you’d like by clicking the “Unsubscribe” link at the bottom of the email. You can also always send us an email at

Please note that opting out of marketing communications does not affect your receipt of business communications that are important to your interaction with Project Wayfinder, such as support/service communications, security updates, or account management communications. You may not opt-out of receiving these communications.

Basically, we may contact you with messages and notifications about Project Wayfinder and its Services if you opt in, including information about your account, privacy and security notices, and service updates.

11.    Our Website Is Not Directed at Children

The Project Wayfinder Website is not directed toward individuals under the age of thirteen (13), and we request that such individuals do not provide personal information. Additionally, we do not knowingly collect (or knowingly allow any third party to collect) or maintain personal information from anyone under the age of 13. If we become aware that a child under 13 has provided us with personal information or that personal information has been collected from a child under 13, then we will delete this information from our files as quickly as possible. If you are the parent or legal guardian of a child under 13 who you believe has provided personal information to Project Wayfinder, please send an email to Project Wayfinder at Please see our Education Services Privacy Policy for information about how we protect children’s information in the use of our Education Services.

Basically, the Project Wayfinder Website isn’t for children under the age of thirteen.

12.    California Residents

California residents also have specific privacy rights. For more details, see our page with Privacy Information for California Residents.

13.    International Users 

The Website is hosted and operated in the United States. If you use the Website from the European Union or the United Kingdom, or any other region with laws governing data collection, protection and use that may differ from United States law, please note that you may be transferring your personal information outside of those jurisdictions to the United States.

By using the Website, you consent to the transfer of your personal information outside your home jurisdiction, including to the United States, and to the storage of your personal information in the United States, for the purpose of hosting, using and processing the personal information in accordance with this Privacy Policy. You further acknowledge that these countries may not have the same data protection laws as the country from which you provided your personal information, and that Project Wayfinder may be compelled to disclose your personal information to U.S. authorities. You have the right to withdraw your consent at any time by contacting us as described in the “Contacting Project Wayfinder” section below.

14.    Contacting Project Wayfinder

If you have any questions about this Privacy Policy or our practices, please contact

You may also write to us at:

Project Wayfinder, Inc.
PO Box 2876
Berkeley, CA 94702