About Us
Wayfinder Core Team

Christine McConnell

Director of Marketing
Christine McConnell

Christine's early career was dedicated to helping two winter sports companies, Rossignol and Burton, expand their reach and invite more people to experience the joy and passion of riding snow-covered mountains. Over more than ten years dedicated to this industry, she worked alongside everyone from Olympic athletes to product engineers to bring the thrill of winter to more people.

While it was rewarding to see the smiles that her work in winter sports brought, Christine sought a more purposeful pursuit, a position with an organization dedicated to making the world a better place. As the daughter of two K-12 educators and a parent of two rising learners, she has been surrounded by educators and school stories her entire life and has always wanted to support students and teachers.

Since her intentional pivot from mountains to schools more than ten years ago, she has worked alongside curriculum teams, implementation leaders, and heads of schools. She was with Great Minds (Eureka Math, Wit & Wisdom) as they launched a new science curriculum and significantly grew their reach. 

Christine now leads the expansion of Wayfinder’s visibility and impact. As someone who took a less expected professional path after school, she feels a deep connection to Wayfinder's work,  including supporting Wayfinder colleagues in pursuit of expanding the organization’s reach. She feels gratified to engage in work that provides so many more students the opportunity to develop the skills that will help them pursue meaningful futures. 

"Every child deserves a champion, an adult who will never give up on them, who understands the power of connection, and insists that they become the best that they can possibly be."

– Rita Pierson

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